Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat.As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to make it through the COVID-19 pandemic.
Whether the lockdown lasts 4 weeks or a few months, there is no doubt that this pandemic will have a profound effect on the New Zealand economy and your business, especially if it is based on in-person relationships.
While your first instinct would probably be to cut on costs where possible, your marketing budget should not necessarily be one to immediately be put on hold. Quite the opposite in fact, as while these are definitely challenging and uncertain times, there are also opportunities.
So here are some tips for what you should consider doing at the moment, which will not only help you generate income in the short term, but also make your business more resilient in the long term.
1). BE VERY CAUTIOUS ABOUT INCORPORATING THE PANDEMIC INTO YOUR MARKETING,
2). SHIFT TO ONLINE -ITS Not a want its a New Need
4). CREATE OR EXTEND YOUR ONLINE AD CAMPAIGNS
5). BRUSH UP ON YOUR SOCIAL MEDIA PRESENCE
6). CREATE VIDEO CONTENT
7). REMEMBER TO THINK LONG TERM
FREE COVID-19 MARKETING CONSULT- contact us or email us firstname.lastname@example.org